Advertising

Market Profile

Television is the medium of choice for Hispanics!

According to Nielsen Media Research, there were 8.94 million Hispanic American "television households" in the United States in 2001.

The average Hispanic watches more television than the non-Hispanic counterpart.

Nielsen numbers show the average weekly viewing for Hispanic Americans to be 57.15 hours/week, while the non-Hispanic household watches 53.15 hours/week.

Advertising in this market is extremely effective because Latinos are very easy to reach.

	Many Hispanics can be reached directly with Spanish language media.
	Hispanics live in cities and in very close proximity to one another.

Advertising to Hispanics always takes place within a cultural context.
You must learn as much as possible

	You must recognize misconceptions and deal with stereotypes.
	The most important thing to remember is to be completely committed to a Hispanic marketing plan.