What follows is a list of articles about the U.S. Hispanic market.  Ricardo A. López has either written these articles or is quoted in them.  All of the articles are in Adobe Acrobat format.  If you not have Adobe Acrobat you can download a free reader.   QRCA Views "Understanding Hispanic USA"    NEW!   PC World "Hispanic Surfers an Untapped Bounty"   Advertising Age "Fingerhut initiates the 'pull' strategy to reach Hispanics"   Marketing News "Lingua Franca"   Marketing News "This bulletin just in"   Quirks's Marketing Research Review "Hispanic Buying Power"   NJ Daily Record "Selling it in Español"   Abuquerque Tribune "Advertisers jump on the Troca"   NJ Business Magazine "Hispanic Businesses go Mainstream"   Arizona Daily Star "Changing face of Tucson: It's more Hispanic"   MRDA News "The U.S. Hispanic Market - What is it?"

Below is an article written by Otto Rodriguez regarding Latino healthcare.  This article may be reprinted with permission.  If interested, please email.   "How Latinos Approach Healthcare Issues"