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We talk of Hispanics as a
group because there are some strong common traits among the Latino
sub-groups. Some traditional and colonial Spanish values transcend the
different Hispanic cultures.
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Hispanics tend to be
conservative/traditional in their cultural lifestyle. The men’s “machismo”
clearly separates the Latino male from his Anglo counterparts. The female
also plays a very different role from that of the Anglo female. These
traits are especially evident in new immigrants.
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Most Hispanics exhibit a
similar longing and nostalgia for their country of origin
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The US Hispanics community is
not only changing rapidly in terms of numbers but also in how it is
defining itself. Today’s Hispanics are well established in the American
infrastructure and are becoming increasingly active in politics.
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Hispanics have evolved to
seeing themselves as members of a unified group.
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There are distinct
differences within the Hispanic community when it comes to aspirations,
behaviors, and consumption habits. These are very much shaped by their
experiences growing up.
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