Otto J. Rodriguez joined Hispanic Research Inc. as a research consultant in 1999. Based on his remarkable accomplishments, expertise and proven track record, he was promoted to vice president in 2001. Otto also manages the operations conducted out of the Miami, Florida satellite office, which serves a variety of domestic and international clients. Before becoming a qualitative research consultant, Otto held various managerial sales & marketing positions in the travel industry, as well as possessing extensive financial service and insurance industry expertise.

Otto brings the wealth of his multifaceted talents to the marketing research arena; he has extensive research expertise in the travel industry, vacation ownership, Internet website usability, fashion product development, advertising / concept testing, financial and insurance related sales and services as well as numerous other topics. In addition, Otto has conducted numerous medical research studies for major pharmaceutical / medical technology companies and hospital groups, as well as for government sponsored drug related programs and non-profit agencies.

His tremendous knowledge of the US Hispanic market has proved extremely useful and effective on a multitude of multicultural nationwide / international research projects with major clients including: American Express, Visa International, MasterCard, Bank of America, McDonald’s, Wendy’s, Chic-Fil-A, Oregon Catholic Press, Cendant Corporation, Simon Group, Coca-Cola, Masterfoods USA (M&M Mars), Anheuser-Busch, Citgo, Petróleos de Venezuela, Amoco, BP Gasoline, Univision Television & Univision.com, Pfizer / Roche / Novo Nordisk Pharmaceuticals, The Partnership for a drug-free America, Pyxis Medical Technology, Baptist Health Group of Hospitals (Florida), Continuum Health Partners (New York), Mexicana Airlines, Microsoft (Mexico), Telecom (Colombia), AARP, Nationwide Insurance, Countrywide Mortgage, Verizon, T-Mobile, Bell South, AT&T and Nokia telecommunications among many others.

Otto has a degree in Business Administration from Miami Dade College, is a licensed Life, Health and Variable Annuities / Insurance sales representative, a series 6 licensed agent for the National Association of Securities Dealers (NASD), current member of the Qualitative Research Consultants Association (QRCA), a bilingual simultaneous interpreter / translator, and is affiliated with a variety of industry and civic organizations in his hometown of Miami, Florida.