Working on a paper or school project?

We understand that many students use our website for information on the U.S. Hispanic market.  Here are some tips to help you complete your research.

1. Make sure you visit our Market Data area.

2. You may quote any information provided in this website by either quoting its source or, if a source is not provided, using Hispanic Research Inc. as the source.

3. Visit the U.S. Department of commerce website at www.census.gov.  This site is the ultimate source of information on the market.

4. Continue your search by searching for articles in research publications like Quirks- where the archives are fully searchable and available.  Other publications like American Demographics are also an excellent source of data.  Regional newspapers are also great sources.  Look for newspapers in mayor Hispanic markets like the Miami Herald in Miami or the LA Times in Los Angeles.

5. Many publications and newspapers charge you a fee for accessing the full article in their archives.  Unless you are sure that the article is what you are looking for do not waste your money.  Go to the school library and ask- in many cases the libraries have free access to the articles.

6. In your library, see if they have a copy of a directory called the Hispanic Media & Market Source that is published by SRDS.  This publication has a list of all Hispanic media outlets including magazines, newspapers, radio stations, etc.  It also contains demographics on the U.S. Hispanic market.

7. Do your own primary research by interviewing Hispanics that may give you personal anecdotes that can spice up your report.  You may interview students, faculty, or local professionals.  Interviewing individuals that have knowledge of a subject is a valid form or research that falls under what we call qualitative research.

Hispanic Research Inc. has made every effort to provide you with information that you can use in your studies.  We do not have the resources to personally attend to and answer your questions.  If you feel that this website should include other information or is lacking in any particular area we would love to hear your comments.  Please use the feedback form to let us know.