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Definition:

People that come from at least 20 different countries, live in the United States, and see themselves as members of a group. They often call themselves Latinos or Hispanics.

We at Hispanic research strongly believe that being Hispanic is to a large extent a self classification.  In order to belong to this group, you have to consider yourself Hispanic or Latino.

There are many "Hispanics" that we disqualify from our research samples because they do not see themselves as Hispanic, and therefore cannot be targeted as such.  The reverse is also true.  There are Americans of Anglo descent that grew up in Latin America and feel Hispanic in every way.  To us, they are Hispanic because we can target them as part of the Latino culture.

 

 

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Hispanic is a US marketing term!

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There are no Hispanics in Latin America.  They are either Colombian, Venezuelan, Mexican, etc.  Here in this country we lump people from Latin American and Spanish heritage under the Hispanic classification.
 

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Hispanic is not a race.

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Many Hispanics do exhibit mixed race characteristics and in an effort to classify them into race categories we have mistakenly used the term as a race in the marketing nomenclature.
 

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While Hispanic is not a race, it is an ethnic classification.
Hispanics are people that have been in this country for a very long time. The Hispanic ancestors include native Indians and early settlers. The earliest settlement in North America was in St. Augustine, Florida by people from Spain.
 

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Where do they come from?

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The great majority of all Hispanics come here for economic reasons. Some, like most Cubans, came to the US to escape communism.
 

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Unlike other immigrants from Europe, few Hispanics immigrate for religious reason. The difference in the factors that motivate immigration create a very different mindset among US Hispanics.

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Argentina

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Bolivia

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Chile

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Colombia

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Costa Rica

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Cuba

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Dominican Republic

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Ecuador

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Guatemala

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Honduras

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Mexico

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Nicaragua

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Panama

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Peru

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Paraguay

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Puerto Rico

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El Salvador

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Spain

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Uruguay

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Venezuela

 

 

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Copyright 2006, Hispanic Research Inc.  -  This Site was last revised on 09/08/2006

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