The numbers don't lie....
While we have been studying and forecasting the growth of
the U.S. Hispanic population since the late 1970s, it was not until the mid
1990s when marketers started to pay attention to this phenomenal increase in
the U.S. Latino segment.
Forecasting models developed by this and other organizations
predicted the Latino population to grow at an increasing rate that would
exceed that of the general population and the black ethnic minority.
We at Hispanic Research Inc. were not surprised when the 2000 census
revealed that the actual growth had dwarfed the predictions of most
forecasting models.
